Specialization of Health Promotion and Behavioural Sciences

COURSE NAME AND CODECOURSE DESCRIPTION
Integrated Marketing Communication in Health (SOK408) - 2 SKS/ 3.2 ECTSThis course discusses: Introduction to Integrated Health Marketing Communication (KomPas), Basic Concepts of Marketing Communication, Combi, Behavior change, Personnel Selling, Direct Marketing, Advertising, Customer Service, E-Commerce Events, Packaging, Sales Promotion, Sponsorship, tradeshows, Public Relations, market research, Marketing communication Strategy
Health Politics (EDM402) - 2 SKS/ 3.2 ECTSThis course discusses:
1. Introduction to political science,
2. History of the public health movement and health promotion,
3. Sustainable development and health,
4. Social exclusion, discrimination and health promotion,
5. Public services and health,
6. Health issues as political issues,
7. Public health in social and action contexts
Organizational Behaviour (PSI407) - 2 SKS/ 3.2 ECTSThis course discusses :
1. Organizational concepts and organizational theory
2. Individual differences, values and diversity
3. Emotions, attitudes and job satisfaction
4. Social perceptions and attributions in organizations and the role of motivation in organizations
5. Team work in health promotion program and health promotion organization communication
6. Power and politics in the organization as well as organizational culture and organizational change
Community Development in Health II (PSK303) - 3 SKS/ 4.8 ECTSThis course discusses Participatory Rural Appraisal, Level of empowerment, setting of empowerment, evaluation of community empowerment, sustainability of community empowerment programs, cases of community empowerment programs, community empowerment activities
Social Determinants of Health (SOS402) - 3 SKS/ 4.8 ECTSThis Course Covers: The concept of social determinants, specific issues in public health, and the role of public health in the context of social determinants of health