Specialization of Health Administration and Policy

COURSE NAME AND CODECOURSE DESCRIPTION
Marketing of Healthcare Service (MNP309) - 2 SKS/ 3.2 ECTSThis course discusses health marketing concept development, marketing concepts (heart, mind, market share), strategies and tactics of health service marketing, customer behavior, internal marketing and interactive marketing, customer relationship marketing (CRM), and brand
Health Insurance (MNS407) - 2 SKS/ 3.2 ECTSThis course discusses the definition and financing system, the definition of health insurance, health financing in several countries, Health Accounts (PHA and DHA), health cost control, insurance concepts and forms, health insurance management, insurance control, payment systems to providers, managed care, utilization review (UR), disease management and case management
Hospital and Health Management Information System (SII407) - 2 SKS/ 3.2 ECTSThis course examines the basic concepts and scope of management information systems, the planning and development stages of information systems, as well as the application of management information systems in the health and hospital sector, with the following topic details:
1. Basic concepts of health and hospital management information systems
2. The role of information and communication technology in health and hospital management information systems
3. The role of management information systems in decision making in the health and hospital sector
4. Differences between data and information, and their role in the health and hospital sector
5. Stages of planning and development of management information systems
6. Approaches in conducting system analysis, system design, and management information system applications in the health and hospital sector
7. Several areas of study of health and hospital management information systems, namely:
a. Geography information system
b. Health status information system
c. Health accounting information system
d. Hospital health facility inventory system
e. Inventory information system
f. Financial information system
g. Human resources information system
h. Marketing information system
i. Service process
8. Quality control program and evaluation of health and hospital management information systems: Information technology governance and Information system risk Management.
Health Policy Analysis (KMA404) - 3 SKS/ 4.8 ECTSThis course discusses the definition of policy, definition of policy analysis, policy cycle, the nature and value of the policy, policy making process, policy implementation process, policy review process. It also discusses resistance policy approaches and settlement method, the value involved in the policy and policy role in the organization.
Strategic Management in Health (MNS408) - 2 SKS/ 3.2 ECTSThis course studies: general explanation and relevance of strategic management, strategic management models, concepts, vision and mission of the organization, analysis of the organizational environment, organizational culture, organizational structure, strategic leadership, corporate level strategies, strategic formulation, balanced Compulsorycard and strategy control.